Xinhuanet, the online service of China's state news agency Xinhua, announced the launch of its Malaysia channel during a ceremony on Thursday morning.

Xinhuanet, the online service of China's state news agency Xinhua, announced the launch of its Malaysia channel during a ceremony on Thursday morning.

The channel (www.news.cn/english/malaysia/), available in Chinese, English and Arabic, is said to be China's first online gateway to comprehensively introduce Malaysia to Chinese people all over the world. It is expected to enhance the information exchange and mutual understanding between China and Malaysia.

Consisting primarily of three sections -- News, Business and Services -- the channel will give up-to-date news about major happenings in Malaysia and China-Malaysia relations, as well as provide useful information on living, studying, doing business and traveling in Malaysia.

The channel features a "supply and demand matching" service plus an online directory of famous enterprises across the two countries, through which Chinese and Malaysia enterprises can present themselves and exchange information.

The channel also highlights the Port Klang Free Zone, a 1,000-acre state-level integrated industrial and commercial free zone in Malaysia, which is designed to help enterprises settling there to better foray into the Southeast Asian and international Halal markets.

By introducing the professional services and incentives enterprises will enjoy and the procedures they have to go through if they want to invest in the zone, the channel aims to attract more Chinese enterprises to the area.

Trade between China and the Southeast Asian country reached US$ 106 billion in 2013, with China now being the largest trade partner of Malaysia.

Tian Shubin, president of Xinhuanet, and Ong Chong Yi, minister counselor (Economic) of the Embassy of Malaysia in China, attended the launch ceremony.

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