The rise and power of China's culture industry
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However, the prosperity and rapid growth is "borrowed," said Sun Haonan, a former lecturer of University of Sterling in the UK specializing in digital publishing. "Digital publishing's biggest bottleneck is the copyright issue." Sun told the Global Times. Without laws or regulations on copyright and royalty for authors, she said it is difficult to fully use the rich resources of books that have been published and turn them into digital products.
Despite digital challenge to traditional publishers, Shen Haobo, president of X.iron, a Beijing-based private publisher specializing in a variety of books, is positive about the industry's prospects. The company will devote itself equally to traditional and digital publications. In the next five years, he feels, digital publishing will progress swiftly while traditional publishing's growth will stabilize. "Digital is more about trend and fashion, but people will go for in-depth reading," Shen said.
The scale and field of China's international publishing cooperations are expanding. Chinese publishers have extended cooperation from publishing books to periodicals and digital products. Copyright import and export have seen growth in terms of variety, quantity, structure and scope, according to Liu. The copyright export:import ratio grew from 1:7.2 at the end of the 10th Five-Year Plan period (2000-2005) to 1:3.3 in 2009.
The Chinese government attaches great importance to and actively promotes global publishing cooperation, for more and bigger market opportunities in China. In 2006 and 2009, the Information Office of the State Council launched the "Chinese Book Promotion Plan" and "Translation and Publication Project of Chinese Cultural Literature." Until the end of 2009, 1,350 collaborative projects with 246 international well-known publishing agencies in 46 countries were sponsored by the "Translation and Publication Project of Chinese Cultural Literature."
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