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The wearable tightness of styling

By Elsbeth van Paridon: 0 Comment(s)Print E-mail China.org.cn, February 21, 2014

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Been catching up on my reading (re-reading). Indeed, you have only one life to live and you might as well do it in style. (This remark is mainly aimed at my many male counterparts.) Like Kundera's portrayal of love and sex, fashion may be considered by many to be transitory and random, which if you think about Christopher Baileys' Aztec inspired poncho-capes (which I did actually like because of their harvesty color pallet) during London fashion Week, is admittedly hard to deny when it comes to women's clothing, but men united across the world, take note: you have it so much easier. I cannot emphasize enough how a comme-il-faut suit in a style, fabric and cut that fits you, can take you into the 2020s if necessary -- or, let's be honest guys, “possible” due to weight gain.

I have mentioned on here before how fashion and the Chinese man are still relatively new acquaintances, whose budding camaraderie springs from a new-found lifestyle due to the nation's widely known three-decades of progress. As opposed to, for example, the swinging sixties and bell-bottom seventies in the West, the Chinese (men) at present do not have a basis for style comparison and with that perhaps not yet an innate desire to develop a style of their own -- not that many men in general due but just bear with me please. And from a business point of view this screams “niche,” one which new menswear and lifestyle brand Principle M aims to serve.