New deal to bring in-home IMAX content in China
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E-mail CRI, April 17, 2014
IMAX Corporation and TCL Multimedia Technology Holdings Ltd. announced a joint-venture partnership with Wasu Digital TV Media Group as part of their IMAX-TCL home theater initiative in Beijing on Wednesday, April 16, 2014.
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Representatives from Wasu Digital TV Media Group, IMAX Corporation and TCL sign a strategic deal to enhance the amount of IMAX content in Chinese households on Wednesday, April 16, 2014 in Beijing. [Photo/CRI] |
As one of China's largest digital content providers and one of five operators approved by the state to deliver multimedia content to homes, Wasu will license and distribute IMAX-enhanced Hollywood and Chinese current theatrical and other content to the IMAX-TCL premium home theater system.
The deal builds on the 2013 joint venture agreement between IMAX and TCL to design, develop and manufacture a premium, fully integrated home theater system that is expected to launch in China and other selected global markets in 2015. Wednesday's agreement marks a significant milestone in the IMAX-TCL initiative that will enable the delivery of a wide array of premium, wholly differentiated IMAX content in the home.
IMAX CEO Richard Gelfond said, "Following our joint venture with TCL and our investment in Prima Cinema's secure content transmission technology, today's content alliance marks the next logical step in the development of our premium home theater offering in China."
Li Dongsheng, Chairman and CEO of TCL Corp., said, "As TCL transforms itself into a customer-centered entertainment technology provider, we are committed to providing Chinese households with world-class movie experiences through collaborating with IMAX and Hollywood studios. The addition of our long-time partner Wasu to this venture will provide us with valuable distribution resources and market channels as well as access to high-quality local content."
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