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The La Senza Cup Size Choir is filmed lying on a row of mattresses. The models take it in turns to sing their appropriate note to the Christmas carol Deck The Halls. |
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It's certainly a lot more sexy than the Sound Of Music's Do, Re, Me.
In an inspired Christmas advertising campaign, lingerie firm La Senza has created a film that shows models singing notes according to their bra cup size.
The YouTube video, which has has over a million hits since it launched several days ago, first introduces the seven girls, each with a different cup size, ranging from A to G. ...
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内衣公司宣传出奇招 推出“文胸唱诗班”
加拿大内衣公司娜圣莎为圣诞购物季推出新奇的宣传片,成为Youtube上的大热门。在这段宣传片里,7位内衣模特按照罩杯大小从A到G的顺序躺在一排床垫上。每个模特按照自己的罩杯大小唱出对应的音符,合唱歌曲《欢乐圣诞》。宣传片被称为“文胸唱诗班”,数天前被传到了Youtube网站上,点击率已超过100万。同时,对应此宣传片还有一个特别的网站,访客可用键盘让“唱诗班”的模特开口唱歌,同时被点到的模特照片下会显示出内衣产品描述和链接,顾客点击此链接就可以转到娜圣莎零售网上对应此件商品的页面。
娜圣莎的营销经理莎拉•霍金斯表示:“这个宣传活动旨在帮助男客户为圣诞节挑选商品,但我们也希望女客户们觉得此活动有意思,充满情趣。”这款宣传片是汤姆•伍丁顿和罗宾•坦普尔的点子。两人为卡玛拉马广告公司工作。他们表示:“我们想传达的是娜圣莎推出从罩杯A至G的漂亮内衣。我们看到音符和这之间存在联系,想到圣诞歌曲正合适。”两人都表示很高兴看到广告如此受欢迎。 |
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