There are 140 million people who were born in the 1990s in China, accounting for 11.7 percent of the population, the China Youth Daily reported.

The post-90s "computer mouse generation" had a modern, secure environment to grow up in and enjoyed the most advanced technology in human history. This group currently makes up the largest percentage of online users in China.

Horizon Research Consultancy Group recently released a research report on the group value and consumption behavior of the post-90s generation. The researchers found that the generation is more individualistic.

"Success" means "a happy family" and second "a great career" for the mouse generation, the study showed.

Post-90s generation consumers made many consumption decisions themselves. For example, 84.3 percent insist on buying their clothes themselves.

(China.org.cn December 7, 2011)

据《中国青年报》报道，中国目前有1.4亿人生于1990年代，占总人口的11.7%。

这些“90后”被称作“鼠标一代”，他们在一个现代、安全的环境中长大，享受着人类历史上最先进的技术，他们是中国最大的网民群体。

日前，零点研究咨询集团发布了一项对“90后”群体价值观和消费行为的研究报告。研究发现，“90后”更加强调个体。

他们认为，成功的标志首先在于“家庭幸福”，其次是“事业有成”。

他们有着高度的消费决策权，比如84.3%的人坚持认为，买什么衣服要自己决定。