Nokia

Although it is the world's largest cellphone company, Nokia's (NYSE: NOK) reputation for the quality of its smartphones is in tatters. The company received the worst possible grades in JD Power's 2010 Mobile Phone and Smartphone ratings for customer satisfaction for physical design, ease of operation and overall satisfaction. The only smartphone company with worse scores was Palm. According to a recent Brandwatch study, Nokia received the third greatest amount of bad press on Twitter. In Brand Z's annual rankings, the Nokia name has lost 58% of its value in the last year. Shares of Nokia dropped 20% in 2010.

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