It was reported that the experience of running the official micro blog of Yinchuan government was selected as the only model of publicity by the Propaganda Department of the Central Committee of the CPC.

Since 2010, Yinchuan government affairs micro blog turned to one-to-one communication to collect people’s thoughts. It’s called Yinchuan style. It not only fulfills the responsibility but also expresses the bond with people. Following people’s willingness, the government could provide better service to its citizens. Now many other cities are also adapting this style to run the official micro blogs.