The network retail volume of business transactions totaled 284 million yuan on November 11, global shopping festival, in Yinchuan City, Ningxia Hui Autonomous Region. The purchasing volume was 178 million yuan and the sales volume was 106 million yuan, with annual growth rates of 36.92 percent and 49 percent respectively. Yinchuan residents mainly bought clothing, shoes and hats, and 3C products. The items they sold included Chinese wolfberry, Islamic beef and mutton, red wine and other agricultural by-products with local characteristics.

In recent years, e-commerce enterprises in Yinchuan have developed rapidly. Some traditional enterprises have made transformation, enjoying good earnings for judicious preparation during November 11, the global shopping festival.