The Zhongning County in Ningxia Hui Autonomous Region plans to establish 2,000 Chinese wolfberry stores across China, according to its government on May 28. It has now set up stores in Nanjing, Shenzhen and Zhengzhou cities since April 15, 2016.
Jointly funded by the Government of Zhongning County, six Chinese wolfberry production and processing enterprises in Zhongning and local operators, the stores are expected to incorporate functions like showcasing the product’s history through various means.
It is reported that Ningxia Chinese Wolfberry E-Exchange was established at the Zhongning International Transaction Center on May 22. It is expected to attract more dealers and customers through business models like pre-sell and mid and long-term orders.