The pavilion of Ningxia Hui Autonomous Region set at the 13th China Shenzhen International Cultural Industries Fair received 5,000 visitors on May 11, the first day of the event. The sales volume of Bairuiyuan branded Chinese wolfberry totaled more than 30,000 yuan on the day.

Some 30 kinds of wine produced by 24 chateaus at the eastern piedmont of Helan Mountain in Ningxia were exhibited at the pavilion. Over 500 visitors came to taste the wine on the first day of the event. Distinctive intangible cultural heritages from Ningxia like calabash carving were also popular among visitors.