Taylor Swift to open Chinese online store on JD.com
- By Zhang Rui
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E-mail China.org.cn, July 23, 2015
American pop-country singer Taylor Swift and JD.com, China's largest online direct sales company, announced on Monday that they will cooperate and JD.com will open a new section online as the first authorized seller of Taylor Swift merchandise in China.
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American pop-country singer Taylor Swift [Photo/China.org.cn] |
The new JD.com store will be the official online source of Taylor Swift items featuring select, high-quality goods, including a new fashion line the music superstar designed specifically for the Chinese market, the press release reads.
"JD.com is delighted to become the sole online source of authentic, high-quality Taylor Swift merchandise," said Richard Liu, JD.com founder and CEO. "She is an enormously popular artist and true global cultural icon who is winning over thousands of new fans in China each day. It is gratifying to be recognized as China's online shopping platform of choice for those who value authenticity and quality."
"JD.com is simply the one and only e-commerce site where shoppers in China can be assured they will get only authentic Taylor Swift products that meet the high quality standards her fans deserve," said Mark McDonald, chairman of Heritage66 Company, Taylor Swift's Nashville-based partner company that will host her products on JD.com. "We are excited to unveil a Taylor Swift fashion line exclusively on JD.com later this summer."
Kate Liegey, chief operating officer of Heritage66 Company, told the Wall Street Journal that the products will have anti-piracy tags that buyers can use to verify their authenticity.
Clothing from the new Taylor Swift fashion line will include high-quality dresses, sweatshirts and tops and will be available next month on JD.com. The line was designed exclusively for the Chinese market with local consumers in mind, and will only be available for sale in China and on JD.com. The styles were created by Taylor Swift in partnership with Heritage66 Company, which represents American artists seeking to expand their reach in China.
Taylor Swift, a seven-time Grammy winner, is the only artist in history to have three albums sell over one million copies in their first week of release, including 2010's "Speak Now," 2012's "RED" and 2014's "1989." She is the all-time leader on RIAA's digital singles chart, the only artist to have two singles hit number ones on the Billboard Hot 100 Chart in 2014 and "1989" is the highest selling album of 2014 and 2015 to date, selling almost eight million albums worldwide.
Taylor Swift will bring her 1989 World Tour Concert to Shanghai from Nov. 10-12.
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