Tourism investors bullish on Sichuan: Andaman Village
The Third China (Sichuan) International Tourism Investment Conference, jointly sponsored by Sichuan Provincial People’s Government, the Investment Association of China and China Council for International Investment Promotion, and undertaken by Sichuan Provincial Tourism Development Commission and Sichuan Provincial Bureau of Investment Promotion, will open on July 26.
As the event approaches, Sichuan once again comes under the spotlight as a hot tourism investment destination, with the construction and operation of many of its projects garnering extensive attention.
Take Chengdu for example. The capital city has two of the showpieces of tourism investment in Sichuan: West Village and Andaman Village.
Both complexes are characterized by unique architectural styles and advanced management philosophies.
China.org.cn will present the two projects in two seperate articles. Here's the article for Andaman Village.
Andaman Village: aiming to become a model for international holiday resort with a Travel Plus Sport development pattern
This April, images of a few tree houses near Lotus Lake in Xiang’e Town, Dujiangyan went viral on the Internet, resulting in numerous tourist arrivals for a stay in these houses.
The houses, hidden among lush green bamboos up the hills and of various shapes, are located in Andaman Village where vast stretches of green plants unfold before the eyes and a gentle breeze caresses the face from time to time.
With a planned investment of 2 billion yuan from Yuting Group, Jingyu Group and Chengdu Cultural Tourism Group, Andaman Village covers 4,800 mu and will be completed in three phases.
The first phase, comprising the Hubaba Adventure Park and Andaman Tree House Hotel, opened for business on April 15; the second phase involves primarily the building of a distinctive town, where people can recreate, spend a holiday, enjoy spa and water sports and shop in a commercial street. The town is expected to be completed and opened in 2018; the third phase, comprising lakefront hotels, a resort town and a cluster of resorts, is expected to open for business in 2019.
Chen Rui, General Manager of Dujiangyan Yuting Tourism Investment Co., Ltd, pins high hopes on Andaman Village, judging from its performance in the first three months of operation.
“There are only 28 guestrooms at present, but the occupancy rate is almost 100% on weekends and 80 percent on workdays. Without reservation, it is almost impossible to get a guestroom.” said Chen.
Chen explained why Andaman Village was so well received in the market.
One reason is that, according to Chen, Andaman Village is a one-stop comprehensive resort where people can choose a holiday hotel and at the same time enjoy various activities and services such as health preservation, outdoor adventure, distinctive food, themed amusement and team building.
The Village was intended to be different from other holiday resorts already in the market when it was first planned. Besides, it adopts a management philosophy of its own.
“Here in Andaman Village, you can not only immerse yourself in the peaceful nature, but also enjoy the butler-style service provided by Hubaba Adventure Park. There are instructors for virtually all activities ranging from zip line jungle flight, cross-county bicycling, hiking in the wild, archery and horse riding to rock climbing.”
Andaman Village is determined to create a brand new “Sport Plus Travel” model for holiday making.
“This is only the beginning. We will copy this model nationwide in the future. By that time Sichuan Andaman Village will be our flagship resort,”said Chen.
